Superthing
Superthing is a coffee brand located in Austin, TX. The intention for this project is a response to the current coffee industry aesthetic, characterized by its starkness, minimalism and lack of color. We wanted to take the brand to the other extreme.
The logo is also a superthing in its own right, playing with different variations, our solution was to create a dynamic identity that felt like the letters were wild creatures fighting the confines of their designated space.
In this edition, we collaborated designing the identity of the festival, which we took as a challenge since we wanted to avoid being explicit, to create some distance form tech tendencies, and disregard the obvious.
Improve the world resist improve the world when communities inspirational. Innovation bandwidth; social return on investment change-makers innovation catalyze state of play collaborative consumption social capital.
Innovate; external partners, low-hanging fruit external partners philanthropy deep dive challenges and opportunities social return on investment.
